Elephant Action League

Our CEO, Massimo Redaelli is a member of the board of The Elephant Action League, a charity that aims to raise awareness about elephant exploitation.
Learn more about this cause here.


Solar Revolution Pavillion

Prima has enabled and supported together with David de Rothschild, the development of the Solar Revolution Pavilion, created by Illac Díaz which has been unveiled on Earth Day in Manila, in partnership with Stephen Lamb. The solar-powered structure is constructed out of 1,600 vegetable crates made from recycled plastic bottles. 


Special Olympics


Massimo Redaelli, is an active supporter of Special Olympics, a movement started by Eunice Kennedy Shriver, which aims to promote the integration of individuals with intellectual disabilities through year-round Olympic-type sports trainning and athletic competitions, improving and enhancing their lives. Since 2006 he has been working closely with Special Olympics International board member Angelo Moratti, Mary Davis (Regional President of Special Olympics Europe/Eurasia) and Adrienne Regan (Director of Corporate Partnerships at Special Olympics Europe/Eurasia).


Partnership Against Poverty


We support Partnerships Against Poverty, an initiative by Muhammad Yunus, microcredit pioneer and Nobel Prize recipient, that will bring together different sectors of society to discuss microfinance and engage in deep dialogue around challenges, opportunities in the field and ways to eradicate extreme poverty in the near future