Guerlain + Jade Jagger


Guerlain is the oldest fragrance company in the world. The brief was to secure an influencer with the right fit with the history and DNA of the brand to redesign their most iconic perfume bottle, Shalimar, in conjunction with their 182nd year anniversary.

Prima selected Jade Jagger due to her connection with India, jewellery and the history of the product (thanks to her mother Bianca Jagger). Jade has lent her design skills to create her own artistic interpretation. Not only she developed the commercial version of the bottle but she also created a very exclusive collection of 20 limited edition Shalimar Parfum bottles.

For the launch, 182 limited edition handmade pieces decorated with jewellery inspired by ancient Indian pieces were created.

The launch took place in Paris at the Ritz Hotel, with an exclusive event attended by press, celebrities, friends and family, including her father Mick Jagger.