Thierry Mugler + Eva Mendes
Thierry Mugler was looking for a new face for its most popular fragrance: Angel. Eva Mendes came to mind almost immediately. Internationally acclaimed actress, she embodied all key characteristics of the brand and could translate the perfume's notes based on chocolate, vanilla and caramel very well.
For the campaign, the team was looking for a surprise element and thanks to Eva's suggestion, she recorded the song "The Windmills of Your Mind".
The campaign was directed by Baillie Walsh and shot by the renowned duo Inez van Lansweerde & Vinoodh Matadin and included an exceptional behind-the-scenes video of Eva recording the song, which garnered significant acclaim.