Kidrobot + Swatch
Kidrobot is a leading collectible art toy brand specialized in limited edition pieces, designed mostly by street and graffiti artists.
Kidrobot and Swatch commissioned eight street/graffiti artists to develop a special limited edition watch collection. The project included the work of established underground artists such as Frank Kozik, Jeremyville, MAD, Tilt, Tara McPherson, SSUR, Gary Basmen and Joe Ledbetter. Each watch in the set had its limited edition number and came in special packaging along with a matching 3-inch vinyl Dunny.
The collection was launched in key Swatch flagship stores in NY, Tokyo, Milan, Berlin, Paris. In London, we established a partnership with Selfridge's for the collection's preview, with an event in their Wonder Room. Everything was supported by an innovative digital and social media campaign.