LG/Orange + Taylor Lautner

Back in 2010, Orange/LG were aiming to reinforce the use of mobile technology and interactivity in social networks in both the French, UK and Spanish markets.

Prima secured the services of international raising star Taylor Lautner and in partnership with Orange digital agency developed an interactive campaign to attract Lautner's fan base, mainly via Facebook, Twitter and YouTube.

The fans had to participate in different games in order to get an invitation for the final celebration party organized by Orange/LG, where Taylor would be present. The games involved questions about Orange/LG products as well as Twilight ones. The main winners became "Star Ambassadors" and got the opportunity to meet Taylor Lautner during his stay in Europe. The campaign went viral and guaranteed Orange more than 10,500 new fans on their Facebook page in the first week.