Stylist Pick + Cheryl Cole

Founded in London in 2010, StylistPick is a fast fashion company that is bringing personalization and curation to eCommerce. Partnering with well-known stylists, celebrities and other influencers, it presents customers with specially curated selections of shoes, handbags and other accessories that are new, interesting and affordable.

We developed a leading-edge influencer strategy centred around the involvement of Cheryl Cole - a recognized british style icon, who became an endorser of the company and, in addition, developed limited premium capsule collections.

The collaboration was launched during London Fashion Week and in the following three months, StylistPick created video teasers and behind the scenes.